I partner with founders and growth-stage businesses to scale brands across fashion, lifestyle and home – with clear creative direction and measurable business results – leading work that resonates deeply and drives intentional growth.
– CREATIVE DIRECTOR AND BRAND STRATEGIST
FlowerBX | Creative Director
A luxury floral brand founded by a former Tom Ford PR director. I was brought in to reposition the brand for a broader audience - achieved through values-led storytelling, emotional connection, and sustainability-driven campaigns.
Focus Area: Campaign Strategy & Brand Positioning
Loaf | Creative Director
A much-loved homeware disruptor entering its next stage of growth. Brought in to evolve LOAF into a lifestyle brand – expanding creative across stores, digital, product, and campaign while keeping its laid-back personality intact.
Focus Area: Creative Strategy, Store Design, Lifestyle Expansion
The White Company
As luxury homewares brand The White Company, founded by Chrissie Rucker, entered a pivotal growth phase, I developed the creative frameworks, brand guidelines and design systems that established a scalable foundation for expansion – enabling growth while preserving the brand’s calm, understated identity.
Focus Area: Brand Systems & Growth Foundations